![]() You can only send messages to people in your network, and you will have access to limited data on the last five people who viewed your profile. LinkedIn is free for a basic membership, but your options are limited. You can target potential clients by industry, company, job title and more to reach the people who matter most to your business.īefore you start generating leads, make sure you understand who your potential customers are, what they care about, and how you’ll measure success. In 2016, Microsoft - which has long catered to enterprise users - acquired LinkedIn.īecause it’s built for professionals, LinkedIn is a great lead-generation platform. LinkedIn is an enormous platform that lends itself to marketing, especially for B2B businesses. From there, you can create job postings, search through profiles to learn about potential clients and vendors, and much more. LinkedIn for Business lets you create a business profile for your organization. These endorsements act as recommendations for potential employers. This news aggregation service gathers high-quality articles from major media outlets mixed with posts from LinkedIn users.Īlso, consider asking co-workers, clients and colleagues for skill endorsements on LinkedIn. Using LinkedIn Pulse, you can post thought leadership articles or status updates to gain a stellar reputation among your industry peers. You can even search for jobs or sign up as a freelancer. Think of it as your professional resume.įrom there, you can write blog posts, share commentary on articles, and join LinkedIn Groups. When you’re new to LinkedIn, it’s easy to overlook some of its valuable features for personal users. What are the personal features of LinkedIn? LinkedIn has over 875 million total users, 310 million of whom are active monthly users.
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